With the release of the Amazon Fire tablet and the eco-system they’ve created for it, it has me questioning who should I allow to own me.

As I travel the highways and byways of the web, the gate I pass through owns my data. It owns my experience. The information collected about what I do, how I do it, and what I do it with, is collected, collated, and distributed along with the data from my fellow gate travelers and used by the gate keepers then sold to companies of all kinds around the world for them to make sweeping decisions about what I do, how I do it, what I do with it, and how they can make money with me or because of me.

The gate keepers are Microsoft, Amazon, Apple, and Google, for the most part.

My life is already reluctantly owned by Google as I use Gmail, Google Docs, Google Apps, Google+, YouTube, Chrome, and the list goes on and on.

While my computer life started out a prisoner of Apple, I’ve years invested in ownership by Microsoft through Windows and so many of their products and hardware, including the keyboard I use to type this blog post.

Amazon, you’ve had me since the first book. Growing up in Seattle, you and Microsoft grew up with me, entering my life in college and continuing forward through today and into the future. As Amazon grew, my allegiance grew with it.

With Amazon’s Fire tablet using Google’s Android, the lines are getting blurrier and blurrier, but if I go with Fire, the flames will mostly be fueled by Amazon.

I need to get a new phone, so maybe I’ll be back with my old owner, Apple, again, reviving our connection from the 1970s and 80s.

So maybe my question is moot. Maybe I’ve unwittingly been owned by all of them.

Maybe what I’m really asking myself is which owner should I sell my soul to next.